Roasted in Hackney

Coffee roasting in Hackney
since 2014

After stumbling across the Coffee shop on Instagram, the name instantly conjured a brand concept that would use traditional symbols associated with the Dark Arts, Cults and Witchcraft. Cults tend to be built upon secret codes and messages, that are then only revealed to those deeply involved within them. With the use of a classified UV substance (some argue that the use of unicorn blood is unethical) that would only reveal the dark side of the brand during the 13th full moon lunar cycle each year. They say that coffee brewed during this period produces devilish aromas, forbidden fruit undertones and can equip the drinker with supernatural powers.


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