Dyson AB Testing

AB Testing

Consumer behaviour research

A selection of animations that were produced for Dyson World Service, a yearly summit where teams from all over the world travel to the Malmesbury headquarters to engage in a week of discussion and insight into Dyson’s future. I worked closely with the Ecommerce team to produce the visual communications connected to their forum on the importance of UX and UI whilst rolling out phases of AB testing.

Dyson AB Testing Animation


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