Intelligent Cooling

Bringing the technology to the consumers

An experiential marketing campaign that would run across London during the hottest days of the year. Busses, Bus stops, and Tube carriages would be fitted with the same technology as the Dyson Purifier, helping consumers experience the product outside of a retail environment. The digital adverts would be weather driven, activating when the temperature peaks throughout the day. Ensuring each consumer that experiences the technology is left with a positive association with the brand. The experiential marketing would be supported through print ad’s distributed throughout London’s daily magazines and newspapers. The campaign could be recycled and used again in the winter, except warming the consumer this time.


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