A multi channel, national campaign curated to increase brand awareness, grow social media engagement and most importantly sell product. Using on-pack graphics as an activation point, this would then direct the consumer to a custom built Facebook competition platform where they could upload a selfie. From this point the consumer was encouraged to collect votes from their friends via the sharing function. The winner was then transformed into a fully functioning bobble head and sent to space! Our answer to an ‘out of this world’ adventure. You know, similar to the one that the multi million pound energy bull guys did (only we managed it on a much smaller budget, still generating 500%ROI). This campaign was created alongside the team at The Late Night Salon.